By Peter Omopo
Abuja | June 28, 2025 — Nigerian music star Dapo Oyebanjo, popularly known as D’banj, has announced a landmark equity partnership between his Creative, Reality, Entertainment, Arts and Music (C.R.E.A.M) Platform and the African Export-Import Bank (Afreximbank).
The collaboration, which falls under Afreximbank’s Creative Africa Nexus (CANEX) initiative, aims to empower Africa’s creative and cultural industries by providing funding, training, and international exposure for emerging talent across the continent.
D’banj made the announcement on Saturday via his verified Instagram page, describing the partnership as a transformative step for African creatives.
“I’m proud to say that Afreximbank and the C.R.E.A.M Platform have partnered in an equity deal through CANEX Creation Inc. This collaboration is a major step forward in our mission to empower African creatives with the tools, funding, and global access they deserve. Content is the new crude! Oooosheeeeeeee,” he wrote.
The deal was sealed in Abuja with the presence of key stakeholders, including the Head of CANEX Creations Inc., Osahon Akpata. A photo shared on Instagram captured both D’banj and Akpata marking the occasion.
C.R.E.A.M Platform, founded by D’banj, is a digital talent discovery and empowerment hub that connects artists, musicians, and entertainers with opportunities in production, mentorship, and investment. The platform has supported thousands of creatives since its inception.
Afreximbank’s CANEX initiative is part of the bank’s broader strategy to invest in Africa’s booming creative economy, which spans music, film, fashion, digital art, and gaming—sectors increasingly recognized as key drivers of economic growth and cultural diplomacy.
