July 8, 2025 – Legendary Nigerian music icon, Innocent Ujah Idibia, popularly known as 2BABA, has officially announced a new chapter in his illustrious career with the unveiling of a new management team under the banner of A Guy Entertainment.
The announcement marks a strategic move aimed at redefining and amplifying the 2BABA brand globally, with a renewed focus not only on his rich musical legacy but also on untapped possibilities in today’s evolving African entertainment scene.
With a career spanning over three decades, 2BABA has not only helped define the Afro-pop genre but also inspired countless artists across Africa and beyond. His consistency in artistry, activism, and excellence has earned him widespread respect. The new management team, composed of seasoned experts in music business, branding, digital innovation, and entertainment law, is expected to bring a bold new energy to the brand.
Speaking on the development, 2BABA expressed enthusiasm about the transition.
“I’m excited about this new chapter. Change is a necessary part of growth, and I believe this team understands my vision, my legacy, and where we’re headed next. We’re not just celebrating the past, we’re creating more magic.”
The team’s mandate includes overseeing all aspects of 2BABA’s career—from music releases and brand partnerships to global engagements and collaborative projects. Over the coming months, fans can expect major announcements including new music, live experiences, and social impact initiatives aligned with 2BABA’s values.
A Guy Entertainment reaffirmed its commitment to authenticity, excellence, and social responsibility, which have been pillars of 2BABA’s influence across Africa and the diaspora.
Media Contact:
Mary Ebubedike Esq.
Head of Legal & Communications
A Guy Entertainment
📧: aguyentertainmentng@gmail.com
📱: 09093930007
Instagram: @official2baba, @Aguyent
TikTok: @Aguyent
YouTube: @aguyentertainment
