One of the leading PR professionals in the country, Steve Babaeko clocks 50 today! Babaeko is the incumbent President of the Association of Advertising Agencies of Nigeria (AAAN). He has championed innovative ideas in the Marketing Communications leading up to the build-up of A-suite brands such as X3M Music, and Zero Degrees Productions.
The celebrated publicist is an alumnus of Theatre Arts from the Ahmadu Bello University, Zaria, Nigeria, Harvard Business School and Columbia University, New York which has helped created one of the most outstanding copies in the world of corporate communications in the country. Prominent amongst his works include: works include, “Proudly Nigerian” campaign for British American Tobacco, the “Now You’re Talking” campaign for Etisalat, and the “You Need A New Bank” campaign for Diamond Bank.
In recognizing Babaeko’s 23 years illustrious contribution of the communication industry, a Gold Kitty is been held in his honour. Jenkins Alumona, Chief Executive Officer of Strategic Outcomes Limited, organisers of the event, said:
“This golf kitty is in celebration of this milestone attained by a great friend and fellow golfer. Steve is a force to reckon with in the industry. He is a role model and an exemplary leader for many and his impact is felt massively in the industry as he continues to challenge the status quo. We are more than delighted to be celebrating with him and the stage is set for a memorable event,”.
Steve Babaeko is a jury member at the New York Advertising Week, the Loeries and Cristal Awards and keynote speaker at the Cannes Festival of Creativity.